Campaign - LO1 - "Tiredness Can Kill" Caimpagn Reaserch

The main message of the Tiredness can is to stop people driving when there tired in case they fall asleep at the wheel. The target audience of this campaign are people that are doing long journeys in cars overnight. They way they get the messaage is to place signs across high traffic roads. I couldn't find out about the success of this campaign unfortunatly